Radiance of Colour: Inside Australia’s Growing Gemstone Market
As the global jewellery landscape continues to evolve, Australia’s appetite for coloured gemstones is reaching vibrant new heights. Driven by shifting consumer values, a disrupted diamond market, and a desire for individuality, the demand for natural coloured stones is reshaping how jewellers design, source, and sell their pieces in 2025.
A Colourful Surge: What’s Driving Demand?
Across the board, Australian gemstone suppliers are seeing an undeniable surge in interest for coloured stones — particularly sapphires, emeralds, opals, and tourmalines. The emergence of lab-grown diamonds has pushed some consumers toward coloured stones, as they seek a natural, valuable alternative that stands apart.
“With the introduction and publicising of the lab-grown diamond as a competitor to natural diamonds, coloured gemstones — especially sapphires — have increased in popularity,” says The Gem Monarchy. “Australian sapphires move fast, not only due to price but because Australians love supporting locally sourced gemstones.”
Similarly, O’Neils reports a strong consumer shift: “Consumers who can’t afford natural diamonds and don’t want a lab-grown alternative — due to the rapid decline in their value — are turning to coloured stones. Natural options offer better value for money and a unique look, especially in colours and patterns like teal and parti sapphires.”
Hamid Bros, a trusted name in gems for over 70 years, also notes a strong appetite for individuality. “There’s been an enormous increase in demand, driven by a greater appreciation for the natural beauty and uniqueness of coloured stones. Blue Sri Lankan and Madagascan sapphires, teal and parti sapphires, emeralds, and aquamarines are all seeing strong demand.”
Supply Chains, Pricing & Sourcing Realities
While interest is booming, global supply chains haven’t fully stabilised post-pandemic — and the impact on availability and pricing is significant.
“Supply chains and mining have been disrupted, limiting availability of fine-quality gems,” notes Hamid Bros. “High demand is also driving prices up. Fortunately, our long-standing relationships with suppliers help us maintain access to top-grade stones.”
The Gem Monarchy, which operates as a vertically integrated “mine to jeweller” business, says their model allows them to stay agile in a complex market.
“We source directly from over 12 countries, including Sri Lanka, Madagascar, Australia and Mozambique. Our in-house cutting ensures precision and polish, which adds value beyond just availability.”
In contrast, Soklich & Co. highlights the benefits of long-term, trusted supplier relationships — while also being open to unexpected local finds. “We’ve sourced from the same partners for decades but stay alert to new opportunities. Recently, a local farmer introduced us to a batch of pale green tourmalines — a beautiful surprise, and we’re hoping they’ll keep supplying us.”
Ethical Sourcing: Transparency in Focus
With consumer awareness growing around ethics and sustainability, gemstone suppliers are being asked to do more to ensure transparency.
The Gem Monarchy leads the way in traceability: “We are a true mine-to-jeweller business, so transparency is embedded in our model. We’re ethically accredited members of the International Colored Gemstone Association (ICA), the American Gem Society, and the Jewellers Association of Australia.”
Hamid Bros, also a member of ICA, takes a thoughtful view of ethics in the coloured gemstone trade. “Most coloured stone mining is done by artisanal miners — individuals and families working independently. While issues like child labour are extremely rare, there’s a broader discussion to be had about what ethical sourcing really means across cultures and mining types.” O’Neils focuses on consumer trust through communication.
“We inform customers of a gemstone’s geographical origin where possible, and provide certification for high-value stones. It’s about giving the buyer peace of mind.”
Looking Ahead: Trends to Watch in 2025
So what’s next for the coloured gemstone market? According to Hamid Bros, consumer education and desire for uniqueness will continue driving growth. “Demand for fine quality and cut remains strong. Clients want individuality — the charm of a one-of-a-kind gemstone.”
O’Neils agrees: “We believe the preference for natural, uniquely coloured stones will only strengthen in 2025.”
At Soklich & Co., the outlook also includes a revival of earthy tones: “Champagne diamonds, particularly in the C4 to C7 range, are aligning beautifully with this year’s mocha-toned Pantone colours. Natural gemstones never go out of style.”
Meanwhile, The Gem Monarchy sees itself not just responding to trends — but setting them. “Many times, a stone from our collection becomes the centerpiece of a piece that sets off a new trend across the trade. It’s gratifying to see our gems become part of that story.”
A Vibrant Future for Colour in Australia
Whether driven by style, sustainability, or affordability, coloured gemstones are finding their place at the heart of Australian jewellery. From the jeweller’s bench to the consumer’s collection, these vibrant stones offer stories, provenance, and beauty that go beyond the sparkle — connecting Australia to a global network of trade, tradition, and transformation. As Hamid Bros puts it, “The future of the coloured stone market is bright — and beautifully individual.”